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Prensa Latina

Your best option on News, Sports, &  Entertainment
Brief Notes….
Welcome to the Las Vegas Spanish Media Buyer’s Guide.
This informational tool provides advertisers a quick reference to the Las Vegas Hispanic consumer segment which has grown in size and financial viability year after year.
Prensa Latina covers local, national and international sports that are important to Las Vegas’ Hispanic community. Other features include: entertainment, local community events and a classified section. This FREE weekly news paper is available at over 450 locations of heavy foot traffic including: Los Compadres, La  Bonita, Mariana’s and King Ranch Market, and many more.
The information included will underscore just how important the Hispanic consumer is to any successful Print campaign.
This book is designed for you…the advertiser, buyer or marketer
We intend to release this guide on a quarterly basis, so if there is additional information you would lie to see, please let us know
Our goal is to further the education of the Las Vegas Hispanic  landscape and at the same time to help out clients better understand and serve the Hispanic consumer.
Muy Buena Suerte!
 
Prensa Latina
Your best option on News, Sports, &  Entertainment
C.E.O/ Public Relations:
Maggie Hosseini: maggiehoss@yahoo.com
General Manager :
Sales Director:
South Americas International Correspondent:
Hernan Candia Roman:
Editorial Manager/Webmaster:
Armando Nevarez Acuna:
Director of Classifieds:
Melisa Perez:
Graphic Design/Layout:
 

Prensa Latina at 702-416-9877
 
 
The Las Vegas Hispanic Quick Facts
 
v   Las Vegas Metro is now the 22nd largest Hispanic market with over half a million Hispanics (581,000).
 
v   29% of the total Las Vegas population is Hispanic.
 
v   There are 163,000 Hispanics Households in Las Vegas.
 
v   Las Vegas was the 2nd fastest growing city for Hispanics among cities with a Hispanic population of 500,000+, from 2004-2009
 
v   Las Vegas Hispanic population grew 130% from 1990-2007
 
v   39% of Las Vegas Adults 18-34 years olf, are Hispanic
 
v   82% of Las Vegas Hispanics are Mexican-born
 
v   Las Vegas Hispanics Buying Power is at $9 Billion, wich represents 18% of the Total Las Vegas Buying Power
 
v   Las Vegas Hispanics spent $215 Million on NEW vehicles in 2008
 
v   Las Vegas is the #17 Hispanic Radio market in the U.S.
Sources: Global Insight 2009, U.S. Census, Arbriton, Geoscape 2009 & R.L. Polk 2008
 
Las Vegas Primary Hispanic Neighborhoods

 

78.8%   N. Las Vegas   89030                                                                                                                      43.5%   N. Las Vegas   89086
72%      N. Las Vegas  89033                                                                                                                       43.4%   N. Las Vegas   89085                       
71.8%       Las Vegas   89101                                                                                                                      42.1%   N. Las Vegas   89084 
57.5%       Las Vegas   89169                                                                                                                      40.0%        Las Vegas   89106
56.3%       Las Vegas   89165                                                                                                                      40.0%        Las Vegas   89107
54.3%       Las Vegas   89102                                                                                                                       35.5%       Las Vegas    89103
52.6%       Las Vegas   89104                                                                                                                       35.5%       Las Vegas    89108
52.5%       Las Vegas  89110                                                                                                                        34.2%  N. Las Vegas    89081
48.7%       Las Vegas  89115                                                                                                                        33.7%       Las Vegas   89142
47.7%       Las Vegas  89119                                                                                                                        33.6%       Las Vegas   89122
Geoscape. American Marketscape DataStream 2009 Series. Produced by the Geoscape Intelligence System (GIS)
     
Points Of Interests
 
Prensa Latina reaches hundreds of thousands of Hispanic consumers every week,
and delivers your message with power and presence.
 
 
                                                                                                                                            
                                                               
- More than 400, 000 Hispanic consumers every week as well delivers your message with power and presence.
A look at our readers proves there’s simply no better place to connect with affluent, educated and decisive Hispanic consumer-just
whenthey’re ready, willing and able to buy. Each week, Prensa Latina reaches:
Spanish-speaking adults
New residents
Renters
Households with children
Prensa Latina speaks the language. Nine out of ten readers are of Hispanic origin, and live in a household where someone speaks Spanish. Prensa Latina readers are young and family oriented. Four in 10 are age 18-34, two in three are married, and half have children under 18 in the household.
Source: Internal media study 2006
Nevada’s Only Spanish Sports publication is popular with both readers and advertisers. Use Prensa Latina to attract Las Vega’s huge Hispanic population.
Readership:  Over 400,000 Hispanics Monthly
Format:           Tabloid
Publishes:      Tuesdays
COUNTY WIDE DISTRIBUTION: > Southwest, The Strip, Northwest & Northeast.
Over 450 outlets of heavy foot traffic:
·         Hispanic Grocery Stores
·         Hispanic Shopping Centers
·         Hispanic Restaurants
·         Chamber of Commerce            ….And Many More!                 PICK UP RATE: 94.5%        SHELF-LIFE: 4.5-7 DAYS
Las Vegas. The right place with the right market for  your Business.
Ø   Hispanics forged a rich legacy in Nevada, contributed greatly to its growth and development. Over the past decades, the Hispanic population in Southern Nevada has grown in leaps and bounds surpassing in numbers most other ethinic groups combined.

 

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Hispanic s compromise 29% of the area’s population; they spend about $33 Million Weekly on goods and services.
Ø      There are over 450,000 Hispanics in the Clark County Area. SPANISH is the language of choice for 87% of Nevada’s Hispanics!
Ø      Advertisements in Spanish Language Newspaper are Twice As Effective in influence Hispanics.
Ø      Over 82% are Mexican origin.
Ø      Las Vegas Hispanics are Prime Consumers For Your Products and Services.
Ø      Las Vegas Hispanics have an average household income of over $49,800
>$11+ Million on Groceries Every Week
>$81+ Million on Clothing
>$35+ Million on Shoes
>$5.6+ Million on Cellular Phone Bills  a Month
>$165+ Million on Home Improvements
>$269+ Million on Vehicles
Sources: 1990 & 2000 Census; Scarborough Survey of the Las Vegas Market, R1 2004, Food Marketing Institute: U.S. Hispanics>Insights into Grocery Shopping Preferences & Attitudes, 2002

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